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Case Code: HROB218
Case Length: 9 Pages
Period: 2005-2020
Pub Date: 2020
Teaching Note:Available
Price:Rs.200
Organization : Automattic Inc.
Industry :Technology & Communications
Countries : United States
Themes: Team Management/ Organizational Design/ Leadership & Values/ Employee Development
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Automattic: Building Virtual Teams and Happy Tools

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EXCERPTS

CORE BELIEFS IN ACTION

 
Automattic translated its core beliefs into its day-to-day operational activities. The beliefs were put into action in hiring, internal communications, and team building initiatives...
 
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CONVERTING INTERNAL TOOLS TO COMMERCIAL PRODUCTS

On April 1, 2019, Automattic announced a major new suite of products, ‘Happy Tools’, designed for what it called ‘the future of work’. Each product in Happy Tools had been used internally at Automattic. The first product was Happy Schedule. Using Happy Schedule, Automattic was able to plan 24/7 customer support while offering flexible working hours to its 300+ Happiness Engineers spanning many time zones. It was designed to handle the complexities that came up when business goals were planned around real-world schedules. It was also designed to help companies treat their employees as humans instead of as resources...
 

THE FUTURE OF WORK

A special analysis done by FlexJobs and Global Workplace Analytics found that there had been a major uptick in the number of people working remotely in the US since 2010. In the span of one year, from 2016 to 2017,..
 

EXHIBITS

Exhibit I:Automattic Creed
Exhibit II: Automattic Field Guide
Exhibit III: Employee Interaction Before and After the ‘Meetup’